Looking for your first Rolex?

In 2025, certain models are trading close to (or even slightly below) retail, making them smart buys if you want value. After the surge of 2020–2022, the pre-owned market has cooled, and these references now stand out as attractive options.

Rolex Datejust 41 (Steel, Smooth Bezel)

Reference: 126300
Market Price: ~US$9,339 (pre-owned)
MSRP / Retail Price: US$8,500

This steel Datejust 41 trades only about 10% above MSRP — far less than hyped sport models. It offers timeless design, Rolex build quality, and easier maintenance, making it a strong entry-level option for a first Rolex.

Rolex Datejust 41 (Rolesor: Steel + Gold)

Reference: 126333
Market Price: ~US$14,499 (pre-owned)
MSRP / Retail Price: US$15,350

This two-tone Datejust sometimes sells slightly below MSRP, giving you a luxurious look at a friendlier price. Great for buyers who want something more distinctive without paying huge premiums.

Rolex Submariner Date (Two-Tone Blue Bezel, Rolesor)

Reference: 126613LB
Market Price: ~US$16,500 (pre-owned)
MSRP / Retail Price: US$17,600

Mixed-metal sport models like this Submariner Date can sometimes be found under MSRP. If condition is good, it’s a strong pick for someone wanting sporty luxury with style.

Rolex GMT-Master II (All-Black Bezel, Discontinued)

Reference: 116710LN
Market Price: ~US$11,000 (pre-owned, good condition)
New Generation Steel GMT MSRP: US$11,100–11,300

Even though it’s discontinued, the 116710LN now trades very close to the MSRP of current steel GMTs but without the hype premium of “Pepsi” or “Batman” models. For a classic look and strong build, it’s one of the best values in the GMT family.

Rolex Datejust 36 (Steel, Standard Bezel)

Reference: 126200
Market Price: ~US$8,200 (pre-owned)
MSRP / Retail Price: US$7,750

This smaller, classic Datejust 36 offers one of the narrowest gaps between MSRP and market price. Perfect for buyers who want understated elegance and stable value retention.